Ask not who, but: For whom?
Which is easier?
A) To select the 10 most suitable from 100 applications?
B) Tick the best 10 out of 100 matches on linked-in?
Easy, right? But it is me saying this now: It's easier to pick out the 10 most suitable candidates from 300 applications than to address the 10 most likely to respond to an enquiry from 50 hits in a search mask. That's right, not the best and not the most suitable!
THAT is the big recruiting change in active sourcing. Sounds easy, a little research, a dash of creativity, 2 tablespoons of expertise and a pinch of AI and bam: Mass e-mail to the hit list
Oh, how frustrating it is when the carefully selected potentially interesting professionals don't even respond. Swiping away, next offer please.
As always in recruiting, it's not just the technical fit that matters, but the potential motivation! And in social media in particular. Many people like to confuse the source: social media profiles are NOT applicants for your job!
Because:
✅ Not every Linked-in participant is looking for a new job
✅ Not everyone with the right profile is interested in Your/an offer
✅ Not everyone likes to reject someone. You don't hear no thanks either.
The wonderful world of social media is quickly reduced to "viable options". It's worth asking new questions.
At gloor & lang Pharma and Biotech Recruiting, we don't ask:
✅ WHO can rise to the challenge but:
✅ For WHOM could this challenge be exciting, for WHOM is it a challenge at all and not just six of one and half a dozen of another
This is where the wheat is quickly separated from the chaff. Active Search is NOT a student job, nor is it a "quick thing to do on the side". Otherwise, it quickly turns into cabbage & turnip sourcing.
Knowledge of scenes and industries is an advantage. "WHO" might be interested in this company, this industry, this location, this challenge? This is where it pays to work with a local, networked recruiter like gloor & lang, who is part of the scene themselves.
If you want to catch fish, you must go underwater and think like a fish.